We have a Dyson and it works great. Operational costs are lower, no bags to purchase. The only way to justify the cost of a Kirby is to consider it a vacuum and a rug cleaner. I prefer to leave the rug cleaning to professionals, or rent a "true" rug cleaning machine. I can rent a lot of rug cleaners for the additional cost of a Kirby, and I think the rental does a better job of cleaning. Plant? probably. Someone with buyer's remorse, and won't admit it getting taken? possible.