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Update on Dunkin donuts

Discussion in 'Broadlands Community Issues' started by Lee, Jan 24, 2006.

  1. Lee

    Lee Permanent Vacation

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    Of course not the update you were excepting at least in the meantime while it takes the next two years to build one in the broadlands at least jet blue will have them in a month. :D This is why it is taking so long to build the broadlands one because they have been busy supplying jet blue and must have no more for us around here until much much later.

    Lee J Buividas

    JetBlue switches to brand-name java

    JetBlue announced that it will begin serving Dunkin' Donuts coffee on all its flights by the end of the month. What’s behind the move? The Associated Press reports that JetBlue decided to look for a new strategy when it learned passengers had a poor opinion of airline coffee. So, JetBlue decided to go with Dunkin’ Donuts, a well-known brand –- especially in the Northeast and New England. Some analysts say that JetBlue’s range of brand-name offerings, which also include DirecTV and XM satellite radio, can be a big draw for passengers.

    "If JetBlue associates itself with well-known partners whose brand image has some redundancy with theirs, at the margin, a customer may choose JetBlue over another airline whose brand is not as strong," says Kent Grayson, an associate marketing professor at Northwestern University's Kellogg School of Management who has studied the airline industry. "On an abstract level, it makes people think JetBlue is a better brand." For Dunkin’ Donuts, officials say it’s an opportunity to expand. "We advertise on television and radio in markets where we have shops, but this is a way to put our brand in front of consumers in other markets," says Suzanne Agnello, Dunkin' Donuts director of marketing and business development.
     

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