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Weight Gain Can Cause Loss Of Income!

Discussion in 'Broadlands Advertisers Forum' started by FTAshburn, Dec 17, 2007.

  1. FTAshburn

    FTAshburn New Member

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    Dear Friend,

    Who wants to make more money, not worry about being able to pay your bills this month, and have total financial security... everybody, right?

    You can put 1,000 millionaires in a room and ask the question of how many wish they had more money and 999 of them will raise their hand. That’s just human nature. Sleeping comfortably at night knowing your bills will get paid and also being categorized as "successful" is a wonderful thing.

    Well, I’m here to tell you that financial freedom and physical fitness go together like hot cocoa on a cold winter day!

    I recently read an article in Sunday's Tulsa World, that discussed how companies are now penalizing workers who are overweight and have higher health risks. Some businesses are deducting from employees paychecks and adding insurance surcharges to cover the costs of insuring the overweight and obese.

    A representative of a national employment and labor law firm was quoted as saying "I believe that in just the next two years more employers will turn to penalties to change employee behavior." More workers will be required to complete routine health & fitness assessments and there will be much at stake based on the results.

    Many employees think this is discrimination and is unfair and intruding in their personal lives. Like it or not, it is becoming reality and it should be looked at as a blessing in disguise.

    If you aren’t overweight and in good health then your employer may soon become your best friend instead of the bad guy. You can get health plan discounts and rebates for being a healthy employee as well as not paying the surcharges that your overweight co-workers will be paying.

    Moral of the story is: being overweight can put a serious dent in your pocketbook. We now know what the future looks like in regards to employers and penalties for being at higher health risk.

    Although the idea of physical fitness giving us a significant edge in the workplace isn’t all new news. It has been shown that overweight workers are seeing smaller and less frequent raises in salaried positions.

    A recent study showed that obese people earned less than half of what normal weight workers earned and this salary difference has increased every year since 1990 and is continuing.

    The good news is that the same study showed that people who lost large amounts of weight experienced dramatic improvements in their financial position!

    Claim your pay raise now!

    Physically fit people have a significant edge in the workplace. When you’re in shape your mind is clearer, you have more energy, you’re sick less often, and you’re more optimistic and positive about life.

    Do you want to make more money, be healthier, and have financial fitness to go along with your physical fitness? I hope so! The rewards are staggering. It continues everyday being more advantageous and beneficial to take care of your health and to not be overweight or out of shape.

    I suggest you seriously consider the benefits and the consequences and start doing something about it now if you already aren’t. Maybe you don’t know where or how to start a proper program. Do you know what your current fitness level is or what it should be?

    I have a limited-time special offer that may be just what you need!

    You can get a one-on-one consultation with me to discuss your health & fitness goals and design your exercise plan. You will also get a private nutrition analysis where I examine your current food intake, dissect it, fix it, and get you on the right track to healthy eating to go along with your exercise routine.

    Simply call my office at 703-858-9220 or click on the link below now to get your FREE private one-on-one consultation & nutrition analysis!

    http://www.personaltrainingashburn.com/get-started.html

    In Health,

    Eric Sutton
    "Your No B.S. Fitness Expert"

    P.S. To sweeten the pot even more, if you respond to this offer by this Friday, I am going to throw in a FREE Health & Fitness Assessment with the investment of any of my personal training programs ($179 value). I can then determine what your current fitness level is and what it should be. This will allow me to help you set goals and then help you accomplish them!

    P.P.S. Remember, this offer is only good until this Friday - so don’t delay! Your health and future potential income could depend on it. Take advantage of this special FREE offer valued at $348!

    Call today at 703-858-9220 or click the link below to get started and take advantage of my special offer.
    http://www.personaltrainingashburn.com/get-started.html
     
  2. Silence Dogood99

    Silence Dogood99 New Member

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    I've often found with overly salesy appeals that there is an inverse relationship between the number of exclamation points used and the trust or legitimacy I extend that business.

    I know your intentions are good and you are the "No B.S. Expert," but statements like "Claim your pay raise now" and 'Your health and future potential income could depend on it" strike me as being, well, B.S. :)
     
  3. FTAshburn

    FTAshburn New Member

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    Silence Dogood99,
    I appreciate your time to read my post and reply and although I admit that you are entitled to your opinion based on your past experiences, I must say that I take personal offense to your reply. Instead of counting my exclamation points and jumping to negative conclusions, perhaps you should read the facts of my post:
    1) Obese, sedentary individuals cost businesses more in health care costs than fit individuals.
    2) Unhealthy, overweight individuals take more sick days and are less productive than people who take care of themselves with balanced nutrition and regular exercise.
    3) As companies continue to explore their bottom line, the trend will be to either encourage their employees to take advantage of health & wellness programs, changing their lifestyles or penalizing them for having poor habits.

    I am an award-winning, experienced and certified fitness professional who is out in the community helping the individuals mentioned above change their lives, create healthier habits, and reclaim better health and fitness and feeling better than they have in many, many years. If I made claims that I could not stand behind, I wouldn't still be in business because negative word-of-mouth spreads like wild-fire. My studio is successful because we are delivering on our promises and our clients appreciate and value our quality of services. I also put my real name, business and phone number at the bottom of my posts and do not hide behind a screen name.

    Before calling something "B.S", I would encourage you to look a bit further - perhaps you could even benefit from my complimentary health & fitness assessment yourself.

    http://www.personaltrainingashburn.com/get-started.html

    In Health,

    Eric Sutton
    "Your (take no B.S.) No B.S. Fitness Expert"
    (703) 858-9220
     
  4. Silence Dogood99

    Silence Dogood99 New Member

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    The facts of your posts are great--I have no disagreement with the basic premise and think it's actually a really good angle. Had you stuck to the facts exactly how you have done in your reply to me, I think that would have been more persuasive and credible.

    But you ruin it by using these statements:
    "Weight gain can cause loss of income!" It's a fear-based statement that's meant to grab attention, not educate.

    "...and have total financial security." "...financial freedom and physical fitness go together..." Really? Really? This is a joke. You make the case other places that fitness and weight do affect a person's finances, and that's great. But to then imply that losing weight will lead to total financial security?! Come on. Do you honestly believe that? You can't and it's disengenuous. I know plenty of skinny people who don't have "financial freedom."

    "Claim your pay raise now." Come on. Really? That's just so sickeningly smaltzy it's funny. At least you didn't follow it with an exclamation point.

    "Remember, this offer is only good until this Friday - so don’t delay! Your health and future potential income could depend on it." Yeah, that's right. If people don't call you by this Friday, their health is in danger and their future income is at stake. Again, way over the top and ruins credibility. It's a fear-based gimmick and a classic direct sales call to action.

    To me, confident, thriving businesses don't resort to such gimmicks and claims. If you choose to be offended, that's your choice, Eric. Your premise was good and I wish you had stuck to the facts. I stand by my characterization--the above statements are B.S.
     
  5. christinaandrob

    christinaandrob New Member

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    the *constant* posting is getting to be a bit much too.
     
  6. FTAshburn

    FTAshburn New Member

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    Dear Silence Dogood99,
    Again you are entitled to your opinion. You can dissect my posts, try to read into my word selection, and offer your own spin on why I posted what I did, but the bottom line is, there are other readers here who appreciate my "constant" posts, have personally called me to thank me for the information (including actual residents and moderators of this forum) and several of your neighbors are now my clients (and getting great results, I might add) because of my visits and posts.

    As much as I enjoy a good debate, I will not allow this thread to turn into an argument. I don't feel that I need to justify my post or explain my means of marketing my business with you. If you would like to speak with me in person, or would like to take me up on my special offer, my contact information is always listed at the bottom of my posts.

    May you have a very merry Christmas and a happy and healthy new year!!!!!

    Eric Sutton
    (703) 858-9220
    www.AshburnFitness.com
     
  7. Silence Dogood99

    Silence Dogood99 New Member

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    Merry Christmas and continued good health to you as well, Eric.
     
  8. T8erman

    T8erman Well-Known Member

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    I agree with Silence. A successful marketing campaign should not cause people to not want to read what you have to say. I have put you on my "ignore" list as your "pitches" come accross as smarmy to me.

    But I truly hope that you do well in making Broadlands a fitter community.

    Happy Holidays!!!!!!!!!!
     
  9. Silence Dogood99

    Silence Dogood99 New Member

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    In all honesty, I meant for--and should have worded it such--my post to actually help you in your marketing. I also run a service business similar to yours, but with a different focus on personal improvement.

    I have a newsletter that goes out to 3,000 people, and I have to constantly keep myself focused on educating and providing strategies that help people...and not overwhelming them with "sales pitches." The reason people end up using my service is because I demonstrate to them that I know my stuff more than anyone else out there, not because I use fear tactics or sales gimmicks.

    My background is in brand marketing, and the type of language you use (i.e. using hyperbole, even starting the letter with "Friend" lets people know either you are going to try to sell them something or evangelize them) is classic direct marketing manipulation.

    I love small businesses and want your business to prosper. I should have couched my post in terms of helping you craft your message. So to make up for it, I'll give you some free marketing advice.

    In an area of highly educated people, I don't think this sales message is helpful. But what would make me think of contacting you is if you demonstrated your knowledge and expertise by educating us on the benefits of fitness, by giving us some tips to get exercise while away for Christmas, how we can get exercise at the office, how to get our kids involved in fitness...and then at the bottom of your newsletter/message, invite people to call or stop by.

    Invite people to sign up for a newsletter with tips on nutrition, lifting weights and health. Use this message board to provide those tips. And then provide your contact information.

    This could have been a really thought-provoking article on how losing weight can impact your bottom line and career advancement, but instead it comes across as nothing more than a sales pitch.

    Good luck to you in your efforts.
     

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